Marketing Strategy Consulting

Understand your marketing campaings results

Create your marketing plan wisely

About me

Vanessa Missawa is a highly skilled Marketing and Promotion Effectiveness Manager with deep expertise in merchandise planning, commercial analytics, and strategic decision-making within the fashion retail industry. With over a decade of international experience across European and Brazilian markets, she has consistently demonstrated the ability to bridge the gap between data-driven insights and business strategy, ensuring that tools and models deliver measurable results for marketing, finance, and commercial stakeholders.

Her background includes managing complex analytical projects, leading merchandise planning and allocation across multiple markets, and overseeing promotion effectiveness initiatives that required close collaboration with external partners and cross-functional teams. She is recognized for her ability to adapt tools to business realities and translate analytics into actionable insights.

Experiences

10+ years of experience in fashion retail across Brazil and Europe.
7+ years at C&A Europe as Merchandise Planning & Allocation Manager and Marketing & Promotion Effectiveness Manager, leading analytics, assortment strategy, and cross-market planning.
3+ years at C&A Brasil as Planner, driving merchandise planning and inventory optimization.
Master of Science (Management Engineering) – Politecnico di Milano, Italy.
Bachelor of Engineering (Production Engineering) – Escola Politécnica da Universidade de São Paulo, Brazil.